You Need a Licence to be a YouTuber - Film Regulator

UPDATE: KFCB Chairperson Njogu wa Njoroge has ordered for the withdrawal of a notice sent to YouTube content creators directing them to obtain licences before uploading their works on the platform.

“Our content creators should be supported all the way. They should be encouraged and supported 100%. We should be training our youth on monetization, and we are deliberate on that matter.”

“I have directed the management to withdraw the notices and organize for an engagement with all the stakeholders. We should be talking about thousands of opportunities, if not hundreds of thousands of jobs in the digital media,” he said.

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The Kenya Film Classification Board (KFCB) has issued a directive requiring YouTube content creators to obtain filming licenses and submit their videos for classification before public distribution. 

Content creators such as Abel Mutua, Njugush, and Oga Obinna were given a 14-day ultimatum to comply or face legal action. 

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This has caused an uproar among the creators, who expressed their frustration and confusion over the sudden enforcement which they say was without prior consultation​.

A statement signed by Acting KFCB CEO Paskal Opiyo reads in part; 

"Our attention has been drawn to your YouTube channel where you have continuously uploaded audio-visual content for purposes of exhibiting and distributing it to the public, without acquiring the requisite filming licences from Kenya Film Classification Board," 

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“We demand that you strictly comply with the requirements of the Films and Stage Plays Act by obtaining filming licences for your films, and submit them for examination and classification before the same is exhibited and distributed to the public through your YouTube channel."

Legal Action

The film classification board further threatened to take legal action against any YoTube content creator that failed to comply with the directive.

“Take notice that unless you comply with the above in the next fourteen (14) days, we shall institute legal proceedings in accordance with the provisions of the Films and Stage Plays Act and other relevant laws, without further reference to you and at your own risks as to costs and other attendant consequences thereto.” the statement adds.

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Digital Content Creation at a Glance

Content creators have expressed strong opposition to the KFCB's directive, arguing that it could stifle creativity and impose unnecessary burdens on the industry. They are concerned about the impact on the growth of the digital content sector and the accessibility that platforms like YouTube provide.

With the advent of platforms like YouTube, Instagram, TikTok, and Facebook, young Kenyans have found new avenues to showcase their creativity and reach global audiences. These platforms offer monetization options, allowing creators to earn from ads, sponsorships, and fan contributions.

Diverse Content Types:

• Vlogging: Many young Kenyans share their daily lives, travel experiences, and personal stories through video blogs.
• Comedy and Skits: Comedy is a popular genre, with creators like Njugush producing humorous skits that resonate with local and international audiences.
• Educational Content: Some creators focus on educational videos, offering tutorials, language lessons, and other informative content.
• Music and Dance: Musicians and dancers showcase their talents, often going viral and gaining substantial followings, which can lead to performance opportunities and record deals.
• Fashion and Beauty: Influencers in the fashion and beauty sectors share tips, reviews, and style guides, often collaborating with brands.

Read Also: 5 Smart Ways to Monetise Your Personal Brand

Challenges and Opportunities: 

Content creation has become a significant source of income, providing financial independence for many young Kenyans. Successful creators can earn from multiple revenue streams, including advertising, brand partnerships, merchandise sales, and crowdfunding.

While content creation offers numerous opportunities, creators face challenges such as regulatory hurdles, internet accessibility issues, and the need for consistent content production to maintain audience engagement. However, the potential for global reach and income generation continues to attract many young creatives to the field.