Sibiah (Sibi) Ratemo’s Experience with Avenews: A Solution That Works

Sibi Ratemo is the director of Nutty General Suppliers, a business she started in 2018 in Nairobi. Her butchery supplies meat to local customers, and one of the largest supermarket chains in the country. Despite her success, Sibi faced significant challenges as her business grew. With an increasing demand for her products, particularly from the supermarket, she struggled to secure the necessary funds to meet the supermarket’s demand. 

The challenge was clear: she risked losing her key customers without sufficient capital.

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What was your financial challenge?

"My financials were low, and purchasing goats for slaughter was becoming increasingly difficult," Sibi recalls. "I had the market demand, but I didn’t have the finances to meet it."Sibi’s business was at a critical moment. The supermarket’s demand for goat meat was growing, but her available funds simply weren’t enough to keep up. She knew she needed a solution to continue meeting the needs of her customers. While searching online for a solution, Sibi came across Avenews on Facebook. The clear and straightforward presentation of their financial products immediately caught her attention."I found Avenews at night, just browsing through Facebook. I liked how they presented themselves—so brief and to the point. I didn’t hesitate; I went straight to their app and started filling out the forms," Sibi shares.

How does Avenews' financing solution support  Nutty General Supplies?"

"The turnaround time was incredibly fast—I had the funds within 48 hours," 

That meant I could buy the goats and fulfill the orders from the supermarket without any delays."

What was the impact and opportunity for Nutty Generals Supplies?

With Avenews’ support, Sibi was able to meet the supermarket's growing demand for goat meat, ensuring that her business continued to thrive. The success led to an unexpected but welcome opportunity: the supermarket asked her to start supplying chicken as well.

"Avenews was there when I needed them most," Sibi says.

"Their product made it possible for me to keep my business going. And now, because I was able to meet their demands, the supermarket has asked me to supply chicken too."

Do you recommend Avenews?  

"Avenews was a game-changer for me. Their solution is straightforward, with no hidden charges, and the process is so simple,"  she emphasizes. Sibi appreciated that she could start with smaller amounts and continue as needed. 

"Even if you have given a small amount of money, just walk that journey. Take the little bites, and you'll move on", she says, reflecting on how Avenews' approach allowed her to grow her business step by step.

Sibi’s experience with Avenews highlights how the right financial support can make all the difference for a growing business. Thanks to Avenews, Sibi was not only able to fulfill her existing commitments but also to seize new opportunities that have set her business on a path to even greater success.

If your agribusiness is facing a funding challenge, consider exploring the solutions offered by Avenews. 

Visit Avenews to learn more about flexible financial solutions.