Got a Money Question? Try Money254’s AI Agent on WhatsApp, It’s Free

Money254, Kenya’s leading publisher on personal finance content, has introduced a new way for Kenyans to access free personalised financial literacy content on WhatsApp. 

Through a partnership with Lua, an advanced AI solutions provider, Money254 has launched the Money254 Agent, which is trained to answer questions on money matters based on a database of over 2,000 articles on a full range of personal finance topics. 

The Money254 Agent is designed with the Kenyan audience in mind, powered by content written by some of Kenya's top financial writers. 

It offers practical tips on various topics such as budgeting, investments, savings, and money management, all tailored to the unique needs and context of Kenyan users To access the agent, you simply open Lua, request the Money254 Agent (“Hey Lua - connect me to the Money254 agent”), and ask your finance-related questions.

“This is about making financial literacy more accessible. The Money254 Agent is designed to give Kenyans the answers they need in a way that’s quick, simple, and relevant to their unique challenges,” Tony, the Editor in Chief at Money254 said.

While some aspects of personal finance management are covered in school, much of the knowledge needed to navigate real-world financial decisions is left unexplored. As a result, many Kenyans rely on self-learning or picking up financial habits through observation and experience. The Money254 agent makes this process a lot easier. 

Try on Lua Yourself, Examples of Practical Questions

• “How can I use the 50/30/20 rule on a Ksh60k Salary?”
• “How do money market funds work in Kenya?”
• “What are the steps to start saving for retirement?”
• “Benefits of a Sacco Loan over a Bank Loan”

This partnership with Lua not only highlights the growing role of AI in personal finance but also offers users additional functionality beyond money-related queries. 

Lua itself aggregates several AI tools, enabling users to perform a number of tasks such as schedule daily news updates, generate images, or explore other innovative AI features—all free of charge and accessible on WhatsApp. You can use Lua to learn a language, support with coursework, help with planning a trip or add it to your group chats. 

The launch of the Money254 Agent is a step forward in Money254’s mission to empower Kenyans with the tools and information they need to make financial decisions with confidence.