This article is produced in partnership with Tushop, to celebrate the launch of Jipange, a service that allows you to automate shopping and delivery of your household essentials.
Have you ever wondered how much time you spend grocery shopping? If you spend 4-6 hours in a week, you use a total of 12 days every year shopping.
It could be more or less depending on your personal circumstances, but that is quite a lot of time in a world where time is considered to be money. For a Kenyan with a regular employment contract, it is akin to spending more than half their annual leave days just shopping!
Most of this time is spent buying routine household items. If you were to walk into a supermarket in Nairobi between 5pm and 8pm, you are likely to encounter some of the longest queues at the checkout counter. Most shoppers would be carrying regular consumables such as milk, sugar, bread, eggs, sausages, or spinach.
The routine is repeated on Saturdays when you will most likely find heavy traffic snarl-ups in most shopping malls as residents rush to replenish their household items - a roll of tissue paper here, cooking oil there, maize flour, or cereals.
With advancements in technology, you have to agree that having a supply of groceries and routine household items should not be such a painful hassle.
In this article, we tell you the story of Tushop, a Nairobi-based company using technology to help Nairobians enjoy the convenience of having their groceries and other household items delivered to their doorsteps at lower prices than they would get from a supermarket or open-air market.
We’ll also introduce you to Tushop’s Jipange plan that enables you to set a delivery schedule for all your regular shopping basket items and get them delivered at your doorstep on your desired intervals - weekly, daily, monthly as you please. All for a one-off delivery fee of Ksh99.
Tushop is an online platform that is helping Kenyans access essential household goods, including groceries, from the comfort of their homes.
The company was founded by a Kenyan, Cathy Chepkemboi, who had an epiphany about the unnecessary hassle it took her to have a regular supply of eggs. Since its founding in 2021, Tushop has delivered over 32 million eggs across various households in Nairobi.
Tushop sets itself apart by directly sourcing the products available on its platform directly from producers, who include small-scale farmers. The idea was to have a direct connection between the producers of household essentials and their customers. You do not need to visit Wangige Market to have a regular supply of eggs at a competitive price any more.
Tushop sources these eggs directly from the farmers in Wangige or Limuru - and delivers them right to your doorstep. The same applies to sausages, cooking oil, sugar, yoghurt and so on - all directly sourced from the respective dairy companies and manufacturing firms.
Tushop has now launched Jipange that seeks to help its customers save even more time by having an automated delivery for everyday essentials.
Picture this, you know that each wee, your family consumes a tray of eggs, seven packets of milk, 5 bunches of spinach, half a kilo of onions, and a kilo of tomatoes.
You are keen to avoid the painful queues that are part of the rush-hour shopping experience. Or that unwelcome text from your help - reminding you that there is no milk or sugar - while you are in the middle of a work meeting.
Tushop’s Jipange brings order and automates this routine task for you. Through their app, you can set up a weekly order of a tray of eggs, seven packets of milk, 5 bunches of spinach, half a kilo of onions, and a kilo of tomatoes.
You pre-load your wallet and all these items are automatically dropped at your doorstep on the day you prefer, for instance, every Saturday.
Then, you can forget about ever needing to visit the supermarket or an open air market. These items will be delivered to you at a day of your choosing, say every Thursday, for as long as you need them.
The Jipange plan allows you the flexibility to choose your delivery schedule whether weekly or monthly. You can set up different Jipanges based on your household needs for items that need replenishing at differing intervals.
For example, a bag of rice probably lasts a month while you may want onions every week.
What’s more? For all this convenience you only have to part with a one-time delivery fee of Ksh99, then all the subsequent uninterrupted orders on your Jipange are free!
Using Jipange saves you all that time you have been spending sourcing your regular household essentials. It spares you from those agonisingly long supermarket queues and frequent trips to the market.
Time is money and more. You can use the spare time on other things that really matter to you - spending time with friends and family, exploring hobbies, working out, or gathering your thoughts.
The Jipange plan allows you to get better at tracking household consumption and makes it easier to identify areas where you are overspending.
For instance, you may notice that you regularly have to throw away some groceries because you bought in excess to avoid going back to the market too soon.
Other ways the Jipange plan saves you money includes:
The products sold through the Jipange plan are sourced directly from reputable producers. This provides the peace of knowing that the quality is assured.
While doing your shopping, you can even filter your searches by the producing companies that you trust to deliver certain products.
The Jipange plan allows you to access freshly-sourced fresh produce such as leafy vegetables, onions, tomatoes, milk and fruits which are sourced directly from the farm and dairy companies on the day of your delivery.
Tushop’s Jipange plan brings order to your home. You do not have to pack your pantry with excess items that you do not need any time soon.
To set up your Jipange, start by downloading the Tushop App here:
Proceed to create the account by following the prompt.
The choices are:
If you would like a call back to help with onboarding, fill this short form here.
At a time when most people in Kenya and around the world are mindful of what they eat, the Jipange Plan makes it easier to stick to a pattern of healthy meal choices.
For example, many Nairobi residents are keen to have more fresh produce, but are sometimes limited by the time it takes to consistently source the produce. In the interest of saving time, many opt to snack or eat junk, even though they would rather be enjoying the bursting flavours of organic farm produce.
The Jipange plan equally makes it easier for city parents to give their kids more healthy options without having to spend more time or more money buying these products.
The global cost of living crisis has affected many households in Kenya and around the world. It is no wonder that many households have down on unnecessary spending.
Part of the saving process includes coming up with a household budget, avoiding impulse purchases, cutting down on wastage, and getting household items at a discount. All this is possible with Jipange.
Jipange eliminates wastage by allowing you to schedule your shopping based on your pattern of needs. It also saves on transport costs through free deliveries after your first order.
With Jipange, you also get market-competitive prices on top of discounts and cashbacks.
If you are looking for a more efficient use of your time, then Tushop’s Jipange plan may be a saviour. You can save a significant portion of the 12 days the average person spends on regular shopping times to focus on other aspects that improve your quality of life. This includes parenting, reading, travelling, socialising, or boosting your income.
In this mix of the city chaos, it is easy to forget even the rather boring routine tasks, like restocking your eggs in the fridge, or passing by the grocery store to replenish that tomato basket that ran empty a few days ago.
If you are looking to enhance your quality of life by automating these mundane tasks, then the Jipange plan may be a great product to consider.
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